Going Mobile – Why is it necessary?

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With predictions that mobile internet use will overtake desktop internet usage by 2014, it seems like the right time to think seriously about a “responsive” website for your business.

 

Of course the statistics vary according to whose reports you read. In 2013, an estimated number of 155.2 million people in the U.S. will use mobile internet.

So what’s responsive?
Responsive web design is an approach that allows easy reading and navigation of a website on any device – whether you’re viewing it on a full size PC monitor, a laptop, or a mobile device like a tablet PC or smart phone.

A responsive website has the ability to “respond” instantly, sensing a different size of screen to give the user the best experience.

It’s important because in our instant world people are (generally) short of time, impatient and demanding of instant results. So anything that can help deliver the information they need faster, engage them quickly and retain their interest is no longer just a sensible option. It’s a vital competitive tool.

But the implications for brands go further than just ‘delivering information’.

It’s also about long term brand perception and value.

It’s no longer good enough for your website to look good only on a PC. In these everything everywhere times, your website must look good and deliver on any platform.

So if consistency is key to brand value, the consistency of your website experience  across platforms affects perceptions of your brand and its value. According to Marketing Charts, 46% of mobile users complain of the difficulty they have interacting with websites via their mobile device, and 44% complain about ease of navigation. A responsive website design can therefore improve the perception and the value of your brand.

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But will a responsive website increase sales?
According to Google, 67% of mobile internet users are more likely to buy from a mobile-friendly site, with 61% saying they are likely to leave a mobile-unfriendly site straight away and look elsewhere. So by strong implication, a responsive website can improve your sales.

Google and Bing recommend Responsive Design

Google and Bing have recently declared recommendations for responsive design for the web development and SEO communities to take note. At SMX Advanced, Google rep Pierre Farr was on the panel for iSEO: Doing Mobile SEO Right, where he shared Google’s “Recommendations for building smartphone-optimized websites“.

Finally, the need for responsive websites isn’t going away any time soon. With an iphone sold for every baby born, mobile internet usage is here to stay. So if you have been sitting on the fence for a while, give us a call and let us make your website responsive Today!

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