Mobile usability has been a factor in Google’s search algorithm for many years now. If we were to keep all other factors out of the equation, then the websites that are optimized for mobile devices will rank higher than their competitors that aren’t optimized for mobile. However, one thing that has let the non-optimized site owners slide by is that Google hadn’t officially announced it, the policy was ambiguous and vague. Well, fortunately for some and unfortunately for others, that’s all going to change now.
It wasn’t entirely clear which factors Google considers when calculating mobile rankings or how many sites are currently affected. Because of this, many website owners have postponed or avoided optimizing their sites for mobile devices thus far.
According to a recent Google blog post, the search giant is currently working on a major algorithm change that will revolutionize the way mobile friendliness is determined. Starting on April 21, this new algorithm will be gradually rolled out worldwide, affecting mobile searches in all languages in all corners of the globe.
So you might be wondering, if mobile responsiveness was already a factor in calculating the search ranking, why is this google update also getting picked up as “mobilegeddon” is so important?
According to Zineb Ait Bahajji, a member of Google’s Webmaster Trends team, as quoted at SMX Munich that the new mobile-friendly algorithm change will have more of an impact on search rankings than either Panda or Penguin, two of the largest and most impactful search algorithm updates Google has ever launched.
In other words, the least you should do right now (if you own an unresponsive website), is get it optimized for mobile devices.
Fasten your seat belts:
Use this Mobile friendly test tool to see whether your site meets preliminary credentials. It’s not totally clear whether this checklist will wrap all the aspects the April 21 update will launch, however as it’s coming directly from Google, it’s secure to believe it’s quite trustworthy.
Test your Google Analytic to see any potential loss of mobile traffic you may be having after the update takes affect.
If your site is not mobile-friendly and you have traffic to lose, contact an online marketing agency that specializes in responsive websites.
Ask how quickly you can make the switch to responsive. Check with them about the possible options. Whether you will need a completely different mobile website (m.yourdomain.com) or use a fluid layout.
If you are a small or medium sized business whose revenue hinges on the website, you shouldn’t wait too long to see your website going down in rankings. Converting to a mobile friendly platform is not always as expensive as you may think. Could just be a couple of days work.
Are you ready to talk to us about building your mobile-friendly website? Click here to contact Webxity.